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    Hey there! My name is Danielle, but my clients call me Dani. I started my journey in the hair and beauty industry in 2014 when I decided that 8 years of schooling to become a doctor was just  not going to cut it for me. I decided to take this creative and more expressive route and attended Paul Mitchell the School in Bloomington-Normal. Two years later, this small town girl got an amazing opportunity to move to Chicago and work at a salon with some of the best in the industry. From there I took in everything I could and really began to hone my craft and come into my own as a Stylist. 

     I decided to open my loft because I was ready to grow and challenge myself on a new level, and really focus on the services I love; I specialize in color and blonde techniques. :)

     I am looking forward to starting this journey as a Loft owner and I can not wait to play with your hair! :)


  • Paul Mitchell
  • IGK
  • Moroccan Oil
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Always my go to hair stylists! Never disappoints and is great at helping determine what is a good look for me! ❤️
Alicia B.