Hello! My name’s Felicia, and I’ve been doing hair in Jacksonville for 11 years. I am a native to Jacksonville and love working in the beaches area. 

My main goal is create a unique, individualized experience for all of my guest, starting off with my signature consultation. Getting to know you and your hair needs and hair dreams is always an integral part of a successful service. 

If you are looking for a forever stylist or you just haven't quite gotten the results you’re looking for, set up your appointment with me today!


  • Kevin Murphy
Testimonials Leave Testimonial
Felicia is awesome. I've been. following her around Jax for 5+ years now and you know you have found someone great when you are willing to drive an hour....as now I'm moving and I will gladly drive. My hair and color always looks amazing. 5 stars. Highly recommend!!
Jessa D.
I absolutely adore Felicia! I have never had a stylist do exactly what I wanted. I would always leave the salon and say good enough. Not anymore! I feel so gorgeous every time I leave. It is amazing! I also am disabled and need to have a heating pad when I sit for a while. I get so awkward and nervous telling people, but Felicia was so cool. She made it seem like no big deal when I was like so anxious to ask because weird! And she took the care to make sure no dye got on it. All around amazing hair stylist and person!!!
Hailey M.
Felicia is the ONLY person I trust with my wild lions mane I call hair. I have super long, like to my ass long, blonde curls and she knows exactly how to cut it so it looks dope as shit when its straight or amazing when curly with layers and bounce better than a fresh trampoline in Summer. And who here knows the struggle with perfect bangs? Not me anymore! Felicia bangs me perfect! Never have I been to a more knowledgeable, trustworthy, and professional stylist than Felicia. You will not be disappointed.
Jenna C.
Felicia is most definitely a Master of Hairdressing. Her expertise work shows when she does my hair because I get non-stop compliments about my hair and it’s all because of her. Felicia makes me look good and I wish I had her every morning to do my hair. She’s just AMAZING
Joy K.
Felicia is amazing! And the only person I trust at a salon. She listens to what I want, and makes it happen every time! Most often, better than I expected it to be as well. I've been going to her for years, and that will not change!
Alisha F.
Felicia is the only stylist I’ve found who understands the type of dimensional, icy blonde I like that doesn’t require a lot of upkeep. She’s super sweet and patient and will talk to you about what you want before every session to make sure you and she are on the same page. I’d follow her anywhere but am super glad to have found her in Jax 3 years ago. Thanks Felicia!
Emily C.
Felicia is a color MASTER. I have been going to her for almost 10 years to maintain my blonde highlights and there is no one else that can take my vision and turn it into reality like her! Nice as they come, flexible with scheduling, and even recently got SO many compliments on my wedding hair which was her creation!! <3
Leah P.
I have been seeing Felicia for close to 10 years. She always does an amazing job with my hair, from occasional highlights to cuts. I don’t even live in Jax anymore but anytime I am in town, I try to schedule with her.
Emily-Grace A.
Felicia will always make you feel at home as soon as she greets you to her professional consultation, really listening to your needs and wants with your hair. Giving you expert advice before and after the process. She walks you through and talks you through the process. She's the best and I would recommend her to anyone every chance I get.
Jenny M.
Felicia has been my stylist for many years. She’s the best in the business. I’ve never been disappointed. I have asked for a lot of different colors, cuts and styles and she nails it every time. I’ll never go anywhere else. Highly recommend.
Fawn C.
Felicia is such a talented hair stylist and colorist. She always listened to my preferences and also had amazing ideas to make my hair look even better! She is constantly learning new techniques and staying at the “cutting edge” ;) of hair!
Diana P.
Literally one of the best to ever do it. I have been seeing Felicia for 2 years now and I can genuinely say she is amazing. You can tell she loves her craft & her clients, as she makes it a point to make you feel comfortable the entire time. I always leave feeling gorgeous! I recommend her to anyone who asks. You will have not only a stylist, but a friend :)
Taylor P.
Felicia is the greatest hairstylist I have ever had the pleasure of letting near my hair. I've been going to her for 10+ years. Everytime I have let someone else cut my hair I am reminded why I go to her. Felicia will give you an expert level consultation. She has skills and an attention to detail that is rare to find. She makes sure her clients leave happy about their hair and themselves.
Jackson S.