My name is Lauren Westmoreland and I am from Illinois, originally. I moved to Sarasota, FL right after college and worked in the construction software industry for a little over five years and then changed career paths completely.  I attended and graduated from the Aveda Institute in St. Petersburg, FL and love what I do now!  Everyday brings in different people, situations and hair! Two years ago, my husband and I moved to downtown St Petersburg and we are so happy to be here!

I love working in the loft but I also have a passion for bridal makeup and hair.  I really enjoy working weddings and being a part of the fun energy on that special day. If you would like to inquire about bridal services please fill out this questionnaire https://laurenwestmoreland.typeform.com/to/x58LwL  or visit my Wedding Wire vendor page! http://www.weddingwire.com/biz/lauren-westmoreland-st-petersburg/6e0dc3403334089c.html


If you would like to schedule an appointment, please call or email me or book online!

Looking forward to meeting you! Thank you!


Testimonials Leave Testimonial
Lauren literally saved my hair! I moved to St Pete 7 years ago and went through quite a few hair stylists that I wasn't happy with for various reasons. When I found Lauren all of that changed. I love the products she uses and that she can accommodate my work hours. My hair is happy again! I'm always so impressed with her talent and professional attitude. She listens to what you want and can deliver wonderful results!
Camille R.
Lauren has been doing my hair for several years….I was lucky enough to have her when still a student at Aveda. The complements I receive about my hair increased as she brought up the color and the style with each visit! She is delightful, helpful and professional in all that she does. Her salon reflects her impeccable taste and I love the intimacy of having your own room! I have recommended her to friends who love her as well! Marleen B.
Marleen B.
Lauren has been highlighting and lowlighting , as well as cutting my medium to long blonde hair for several years and does a great job! Uses quality hair products and the right ones for me. Listens to what I want and makes it happen! Lindsey W.
Lindsey W.
Lauren is professional, punctual, and talented. Color for me, stylish cuts for my girls. Everyone is happy. Her loft is peaceful and welcoming. A pleasant environment in which to kill some time while waiting for color. Her talent and personality keep me coming back.
Melissa G.
Even though I moved to Tampa, I cannot leave Lauren. She listens to my goals, and gives me what I ask for, even when I can't find the words to ask for it. Guys, if you're looking for a style, rather than just a haircut, Lauren is your girl.
Paul C.
Lauren is an incredibly talented and professional hair stylist! Her space at Salon Lofts at both the Sarasota and St.Petersburg locations are welcoming and cozy - it's nice to have your own private space whilst being pampered. This is the person to visit for the best highlights & style in town!
Jennifer C.
Lauren has been cutting and styling my hair now for a couple years & I am so lucky to have found her! I have never been disappointed after an appointment with her- I value her honesty and opinion when it comes to my cut. Each appointment I always look forward to her working her magic on my hair! She is sweet, trendy, and a great listener. I would absolutely recommend her! Alyson O.
Alyson O.
Lauren is amazing! My hair is healthier than it has ever been AND it's the blonde shade that I love. Lauren has found that sweet spot of giving me natural-looking color that doesn't strip and fry my hair down to little crisps. Plus she gives me cuts and styles that complement my thin hair and make it look thicker and healthier than ever. The atmosphere is really laid back and she is always pleasant and attentive. Can't say enough good things about her - thank you for all you do, Lauren!
Lindsay V.
Lauren is so kind, helpful, and talented! I am so thankful to have found a stylist I can really trust with my hair. I always look forward to seeing her and am constantly impressed with what she's done. I am so adamant about the quality of her services and would recommend her to everybody!
Amber P.
Simply the best! I have been coloring my hair for 30+ years and over those years I have encountered many stylists. Lauren is the very best. I have never left her chair without being completely and totally happy.
Lisa M.