Nicholas, a master of his craft specializes in personalizing each individual’s experience. He developed his advanced cutting and coloring techniques through his extensive Aveda training.   He broadens his knowledge while keeping up with the latest techniques as the fashion scene evolves. Before relocating back to St. Petersburg he perfected his craft working at one of the top 200 salons within the U.S., Chakra Aveda, while styling local news anchors in the Palm Springs, CA area.  He looks forward to his new endeavors as an independent Salon Loft owner.  He is most excited that this will give him the creative freedom he has been seeking, that will in turn give his clients an experience to be remembered.




  • Kenra
  • Pravana
Testimonials Leave Testimonial
Nick is absolutely incredible. Not only does he do my hair, but I've literally referred him to everyone I know... family, coworkers, etc. Everyone that goes has a great experience. I am notorious for wanting different hairstylists, salons, hair, etc... but I am so happy to be with Nick. He listens to what you want and delivers every time. You will NOT regret going to Nick and Salon Lofts. He is great at girls and guys hair- TRUST ME. You will not be disappointed. My hair has never looked better :) -Kristine
Kristine P.
Being a new resident of St Pete, I was hesitant to find a stylist that I could trust not to chop all my hair off or give me a style I didn't like. Well, I happily found one in Nicholas, he listened to what I wanted and was very professional, kind, and did a great job! I'm coming back for seconds! LOL
Kristen B.
I could not be more satisfied! I am so glad I found Nicholas. He gave me a beautiful cut and full highlight. He's incredibly knowledgeable and efficient and also very friendly and just a joy overall. Would definitely recommend him and I'll be back!
Alex E.
Thank you so much Nicholas for saving my hair!!! I went into the salon with ashy green hair and left with the most beautiful blonde highlights and an adorable cut that made my hair feel a thousand times better and healthier!! Nicholas is such a talented colorist and hairstylist. I felt so comfortable, like I just kne that I could completely trust him with my hair. Looks like I found my new hair guru!! :) thank you Nicholas!!
Katie W.
by far the best cut i have had since i moved to florida. Nicholas is amazing. i would recommend him to everyone.
Alyssa M.
This is the first stylist in years that I have been extremely impressed with. I showed him a couple photos and my highlights and cut came out better than I could’ve ever expected. I am so pleased with the end result. I found him through Groupon and will definitely be going back! Definitely worth every penny and more! Thank you Nicholas for the amazing new hair, my boyfriend loves it & he is the hard one to please :)
Tiffany B.
Nicholas, thank you so much. You do a very good job. My hair is amazing...love it! Thx again!
Marina C.
Notorious Nicholas is the best stylist not inlt in St. Pete but everywhere bar none. It is crazy how any people DOENT recognize me( for the better)& say I look 10 years younger. THE QUINESSENTIAL STYLIST BAR NONE. .
Jenna F.
Nick is the best. He has just the right touch with color -- highlights, lowlights and cover-the-gray in between. He'll make you beautiful for date night and most importantly get you done quickly enough that you'll have time to get ready for it. He never stacks up clients and makes you sit there waiting for your turn to come around. Fun to talk to, also.
Patti E.
I got highlights and a haircut from Nicholas Ashmore yesterday and my hair has never looked so gorgeous! He did an amazing job and was so incredibly nice. I will definitely be making the drive from Tampa again in the future! All-time best out there!
Kayla W.
I found Nicholas through Groupon, as I was looking for a new stylist. I'm so glad I did! I showed him a few photos of the color and cut that I liked, and he did exactly what I asked for. As an added bonus he is HILARIOUS and made the entire experience so much fun.
Brittany S.
Nicholas saved my hair!!! he gave me beautiful color and a cut and has helped me get my hair healthy........absolutely the best :)
Ashlee G.
He made a good job with my hair.
Maria F.
Nicholas is fantastic. I love my hair it's super straight. He's my stylist from now on :)
Beth G.
I found nicholas through group on. I had been using the same stylist for 7 years. He was able to touch up my color to blend perfectly. I kept my highlights and my hair looks amazing. I have curly hair and he managed to cut it without ruining my curls. I have a new stylist!
Jackie M.
I am beyond ecstatic with my hair thanks to Nicholas! I found him on a whim through Groupon and am beyond grateful. After so many mediocre (and BAD) hair experiences, I'm happy to say I have FINALLY found my permanent stylist. Just give him the reigns and let him do his thing, you won't be disappointed!
Lindsey V.
As a simple person with a chronic illness – there is no better way to feel better about yourself then to have somebody like Nicholas pamper you and make you look beautiful! Forever grateful!
Maxine D.