Contact Victor

Salon Lofts - River North

Loft 3



***No New Clients until further notice. You will have your appointment cancelled if I don’t know who you are.***


Victor Gonzalez has worked in the hair industry for the past decade, refining his craft in Chicago salons after completing his training at Pivot Point Academy in 2008. Having worked in a River West salon for the past five years, he’s thrilled to be a founding member of the Art of Alchemy team. As a Chicago native, Victor brings the energy and edge of the city into his hair studio, where he specializes in rich, lush color treatments, cuts, styling, and extensions. Passionate about both women’s and men’s hair, he prides himself on centering the client’s needs to find the look that is ideal for you. Victor brings to his chair an attention to detail and a wealth of knowledge developed from years of working as both a stylist and educator. Committed to listening to and working with and for his clients, Victor aims to realize each client’s aspirations for their ideal style and self. 

IG: @VictorofAlchemy 


Cancellation Policy: 

48-hour cancellation policy. Should you need to cancel, please contact @ at least 48hr in advance of your appointment to avoid being charged.


  • Davines
  • Maria Nila
Testimonials Leave Testimonial
I've been going to Victor for styling for 2 years, ever since I moved to Chicago. He's super attentive, always listens to what I want and provides suggestions when I ask. I'd recommend him to anyone! -Michelle
Michelle B.