Contact Alexia

Salon Lofts - Lakewood Ranch

Loft 13


My name is Alexia Lauren Brown, or Lexi, as my friends call me. I have lived in Sarasota for 20 years and have been a licensed cosmetologist/hairstylist for over 10 years. The most important thing I have learned while in this industry is to always do my best to listen to my clients needs and wants. It makes for a wonderful day when I can help someone feel great and confident about their look. I feel that it is important to recognize every idividual and their lifestyle, while striving to perfect their desired image. I feel that there is always something new to learn in this industry and truly feel that it is an art. I am most passionate about long hair, coloring, corrective color, balayage highlighting (free-form french technique as well as more modern lightening/color melting techniques) ombre, men's cuts, womens cuts,  and updo's. 

I have had the priviledge of being a part of and performing hair services for several local and charity events during the span of my career, such as the Sarasota Film Festival, Hair of the Dog, and Neurochallenge Fashion Show, to name a few. My work has also been shown in SRQ magazine. 

I am trained and certified in Keratin Smoothing treatments, Kevin Murphy products and color (sulphate, paraben free/ ammonia/PPD free,  honey based high end, luxury quality hair color) 

Feel free to contact me with any further questions or to set up a complimentary consultation. 

I look forward to meeting and working with you! 

PLEASE NOTE: there is a 50.00 flat fee of color appointment cancellations that have not been given atleast 24 hour notice. 

  • Kevin Murphy
  • Olaplex
  • Redken Shades EQ
Testimonials Leave Testimonial
Alexia Brown came highly recommended to me. Today I had my first appointment with her and will not go anywhere else from here on. I am so thankful to have had my hair done by her. Her talent is astonishing. My hair has never looked better! Thank you Alexia! You are amazing!!
Tracy G.
I cannot thank Lexi enough for the beautiful Balyage/Color Melt she did to my hair! It was everything I was hoping it would be and so much more! She really took her time and made sure everything was perfect. I'm so in love with her adorable Salon and talent. Thank you Lexi!
Caitlin E.
Alexia has done wonders to my untamed hair. I’m so happy and thankful that I finally found such a talented and patience hairstylist! I simply love my hair!! Thank you Alexia!! Sylvia M
Sylvia G M.
Alexia has done wonders to my untamed hair. I’m so happy and thankful that I finally found such a talented and patience hairstylist! I simply love my hair!! Thank you Alexia!! Sylvia M
Sylvia G M.
I am so Pleased with my hair, Balayage/cut. Alexia listened to me and understood exactly what I wanted and the end result made me so happy! Communication, service and time well spent! Trusting another with your hair is a big thing for me and I found my girl! My experience was personal and comforting. It’s been 2 years since my last color/cut and I’m glad i did, I left feeling good and confident! So thankful! THANK YOU LEXI!!
Audrey O.
Alexia is truly amazing at what she does. I had damaged long brown hair and she was able to give a new cut as well as the perfect blonde coloring. I am new to Florida and it’s always hard to trust someone new with your hair. I will recommend her to all my family and friends - she is AMAZING!!
Kelsey V.
Lexi saved my hair after years of self coloring. She completely transformed my look and my confidence. I searched for someone who could really do natural and beautiful blondes, and Lexi was it! She is an artist, and will take your request and make it happen just how you want it! I highly recommend her to anyone looking for a fabulous stylist.
Andrea W.
Lexi is probably one of the most talented professionals I know. Working in the industry I have seen plenty of hairstylist and no one compares to her skill and talent. I don't let anyone touch my hair as I am super picky. She is the only one I trust
Chad B.
Lexi is an exceptional stylist. I have had my hair highlighted for years but it wasn't until I started having Lexi do my hair that I experienced perfect color every time. I leave the salon with my hair feeling silky and beautiful. I am able to get appointments when needed and Lexi has even worked me in after hours and on the weekend when I had special events coming up. I would highly recommend her!!!! Lisa M.
Lisa Marie S.
Lexi is an artist and we are her canvas. Every one of is is a piece of art when she is finished. You are amazing and an awesome human being. I am glad we crossed paths.
Robin D.
Alexia is a master artist. Not only is she a talented hairstylist., she's an innovative, creative artist with the ability to guide you through the process of achieving your perfect, desired look. She is the utmost professional and I wouldn't trust my hair to anyone else! If you are looking for more than just your run-of-the-mill hair experience.. She's your girl! She's been doing my hair for 6+ years. -Kim Edmondson
Kim E.
"I moved to Sarasota 6 years ago, and for the first two years I 'tried' at least five stylists, and just couldn't find the right 'fit' for me. I stumbled upon Alexis four years ago, and it was, and still is, the best cut I have ever received! Highly recommend Alexis! She's personable, professional and extremely knowledgeable of the current styles and hair trends. She is a joy to spend those few hours with at the salon." Michelle Masse.
Michelle M.
Lexi is a true hair artist. It's always tough finding a new stylist but I lucked out with Lexi! She did such an amazing job and made my hair look even better than I imagined - I honestly can't remember the last time it looked this good! She's amazing!
Caitlin P.
Alexia did an amazing job on my hair! She did my blonde regrowth and gave me darker blonde lowlights. Then put it 18 inch babe extensions. My hair looks amazing!!
Heather W.
If you want amazing magazine worthy yourself a favor and book with Alexia! You will not be disappointed! She listened to exactly what I wanted, shared her ideas and plan, and then completely exceeded all my expectations! SERIOUSLY, SHE BLEW ME AWAY! She brightened my hair to the most gorgeous blonde and I left feeling completely AMAZING and obsessed with my hair. She's so knowledgable about products and technique and I immediately knew my hair was in good hands within the first few minutes of talking with her. Not only did my hair come out so beautifully, but it looked and felt healthier after she highlighted it than it did when I first walked in. The bonus is she's a super sweet person & her loft is such a clean and adorable space! I'm officially convinced she's the best and I will definitely be returning! Thank you so much, Lexi!
Kayla A.
I and my family moved here from Cinti, the worst part about moving is finding a Master Stylist to make us feel comfortable and 'Look Good with our HAIR'. Alexia has the master hand with sissors. Engaged to meet her clients expectations and make them look good. Thank you Alexia.
Rob M.
Switching Hairdressers is a huge step for me! I wasn’t getting the color I was looking for with my previous lady. I finally got the nerve and started looking for someone who specializes in Blonde Color. Alexia listened to all my concerns and answered all my questions. I’ll admit I was skeptical. But.... my color looks amazing! Alexia is also personable and try’s to accommodate your schedule. If your unhappy with your current person, take the plunge... aren’t you worth it? Why pay for something your not happy with! I highly recommend her!
Barbara B.
I came to Alexia after searching for someone the last 2 years to get my blonde back to where I wanted it. She did an amazing job and I have finally found a hair stylist I can stick with again! Thank you so much Alexia!!
Ashley G.
Alexia is a great stylist. She takes time to help you find your right look. In particular, her color technique and knowledge is outstanding. I definitely recommend her.
Debby R.
Alexia is really very talented and gave me a fantastic haircut. Also I love the hair products that she uses. I am definitely going to recommend her to all of my friends and family. She is a true artist at her work. Shillary R.
Shillary R.
I moved to Florida a few years ago and haven’t had good luck with my hair, I am so happy that I found Alexia !! She did exactly what I asked for and was so kind and professional !! I am amazed at the transformation after only one session, She knows what she is doing and I would highly recommend her to everyone :) I LOVE MY HAIR !!!
Jenae B.
Look no further. Lexi is the best hair stylist I've ever found. She knows hair. She knows style. She knows products. She knows how to make you comfortable in her lovely private Salon. Make an appointment. You will be very happy you did.
Nancy D.
As an out of town transplant, the search for a good hairdresser has been daunting. Alexia really listened to me. She is a master at her craft and understands blonds and their hair! It seems like the third salon try will be the charm. Thanks, Alexia for all you do. I recommend her without reservation!
Carol H.
Alexia was recommended by a friend. After my best friend/hairstylist of 10 yrs. moved. I was desperate to find a new stylist. After a few color mishaps with other stylists, I finally found my girl!! Super knowledgeable and attentive to exactly what I wanted and didn’t want. She’s a perfectionist like me, I totally appreciated all her time and effort spent with me. I would highly recommend to anyone looking for a new stylist! She’s magical with color!! Thanks so much, Alexia!!
Courtney R.
Alexia has been doing my hair for several years now and she is a true professional. Her work and enthusiasm shows she loves what she does. She always listens and asks questions so to meet my needs. I recommend her whenever possible!
Kelly A.
I am so pleased with the way Alexia styles my hair. My hair is very straight and only looks good if it is cut with precision....Alexia does a fantastic job! I am so glad I found her. - Andrea D.
Andrea D.
I have been very pleased with Lexi's professionalism and performance. She was easily able to duplicate the work done by my hometown hairdresser back up North. She has been trained in the special type of treatment that I require, she takes a lot of time with me, and she does a great job. I'd like to take her back home with me! Mary M.
Mary M.
I’ve known Alexia for years but just recently moved to Florida and needed a new stylist. Although she’s an hour drive from my home it’s worth the drive each and every time! She has so much knowledge of her product & isn’t afraid to be honest about what your hair needs. Her loft is adorable & check out the Keratin treatment! You won’t be disappointed, trust me.
Ashley H.
Alexia does an exceptional job! Her attention to detail and quality of work really speaks for itself. Thank you Lexi for bringing my hair back to life!
Lyndsay M.
Lexi, I envy your talent and patience. She is calm, open and makes you feel so comfortable in her chair that you don't ever want to leave. She listens so well and explained so much to me at my appointment that it really opened my eyes to what a good, trained stylist is supposed to be. Thank you for everything!
Brooke W.
I had lost ALL of my hair in hair school about 8 years ago ( which is where I met Lexi) I have long hair And it was extremely grown out I wanted an ombre but didn't know we ho could do the job and trust with my hair is hard for me! I saw her before and after photos and took a chance it was the best chance I've ever made in my life when it comes to my hair!! SHES AMAZING!!! A TRUE ARTIST with so much talent! I got my lifetime e stylist and. Good friend! I love ya girl you're awesome!!
Susan H.
I could not be more in love with my new color and cut! She is truly a talent. I had a full head of foils to transform my grown out roots to the most beautiful blonde. She took her time to make sure my color would come out perfect. With my new cut and color I have a new found look and confidence. I would recommend this artist to anyone who needs to new amazing look! Couldn't thank you enough Lexi! -Gabrielle S
Gabrielle S.