I am no longer taking NEW male clientele. Please only use online booking if you are a current client of mine. Thank you. 

**New haircut and/or color clients should call me directly before booking online at 314.223.8461. Thank you!

Now offering microblading and microshading/powder brows!

Contact me for an consultation

• Certified and insured

• $375

   6-8 week follow-up included

• Lasts 12-18 months

• Minimal discomfort. Numbing cream applied  before and during your appointment

• Brows healed in 7-10 days

• 2-1/2 hours for waterproof, smudge proof, sweat proof brows!


 *Appointments running 10+ minutes late may need to be rescheduled. 



I'm Alicia. I've been a stylist in the West County area for many years now. I love being in the hair industry. There's something about making people feel good about themselves that gives me a warm feeling and keeps me motivated! I love talking to different people and getting to know them on a personal level. I've had many different clients with many different professional backgrounds! I am truly interested in the person seated in my chair. :)

A few of my specialties are cutting and styling short hair, blowouts and texturizing long layers, balayage and Brazilian Blowouts. Nothing makes me feel better than making my clients feel their absolute best! 

Please join me in LOFT TEN Salon so that I can make you feel your absolute best too :)

I hope to see you soon! 


Salon Lofts is located at the corner of Clarkson & Clayton in Fountain Plaza next to Lifetime Fitness.


  • Moroccanoil
  • Id HAIR
  • Pravana
Testimonials Leave Testimonial
Previously to seeing Alicia I had some very bad, very orange highlights done and am excited to say Alicia fixed me! She understood the blonde color I was looking for and took *extra* time to achieve it! I will recommend her to anyone looking for a quality stylist!
Charlotte S.
Previously to seeing Alicia I had some very bad, very orange highlights done and am excited to say Alicia fixed me! She understood the blonde color I was looking for and took *extra* time to achieve it! I will recommend her to anyone looking for a quality stylist!
Charlotte S.
Alicia has done great work with my hair. She's knowledgeable about all the newest techniques. She thinks about what I ask for and how we can get there. She's honest. If it's gonna take awhile, she tells me so. I trust her. She's proven herself to me. I'm happy!
Peggy F.
I have been going to Alicia for almost two years now. In fact, I followed her from her previous location. Alicia is a doll and really is very talented. She will never let you leave without feeling fabulous about what she's done. I highly recommend her, I guarantee you won't be disappointed.
Carole C.
I try to act like I'm not picky about my hair but I've come to the realization that I actually am. I've looked for a stylist for years but have been unsuccessful. Until I found Alicia!! Alicia did a perfect job the very first hair cut and has nailed it every time since! I will not be going anywhere else and I strongly recommend you give her an opportunity! You will not be disappointed!!
Rocky L.
I love having Alicia do both my girls hair and my own. Alicia listens, gives ideas and has wonderful technique when it comes to hair, brows, color, and so much more. If you want someone you can trust, does a phenomenal job EVERY time and is skilled in a variety of techniques then Alicia is the stylist for you!!!
Wendy C.
Alicia is a true GEM. I have been to many salons in the st. Louis area, and have truly been impressed with Alicia from day one!... I've been a client of Alicia's for many years, her level of professionalism and energy are what keeps me going back to her. I have always worn my hair shorter, and it's currently in a bob, but Alicia tends to tweak it on a regular basis...and keeps me in an updated, but not super trendy look! What can I say...give Alicia a call to work her "magic" on you! Hey, us women need all the help we can get!!.... Oh, I forgot to mention...Alicia is not only gorgeous on the "outside", but genuinely...very much so inside as well!
Mary D.
Simply put....she is the best ever! Finally, after living in the Wilwood area for 28 years I found a professional beauty stylist who knows what what she is doing, and she cuts your hair the way you want it and you walk out looking great. And one more thing...she has agreat personality and is very friendly. I recommend her very highly. You won't be disappointed. Lynn F.
Lynn F.
Alicia has cut my hair for several years. She does an excellent job and is a professional in all aspects of her work. I highly recommend her. Consistency is what I appreciate the most about Alicia. Each haircut exceeds my high standards. She is especially outstanding with the scissors in finishing and blending every cut. Find out for yourself and give Alicia an opportunity to become your hair stylist of choice. Tom S.
Tom S.
Had another terrific haircut, color, high light and eyebrows shaped done by Alicia! I also had my brows tinted and they look awesome! Alicia is amazing! So thankful for her expertise and the many services she provides.❤️❤️❤️
Wendy C.
My son and I have been going to Alicia for a few months and LOVE the cuts we walk away with. She is great in many ways: her style, personality, prices, etc. I cannot say enough! I have tried 3 places (Knockouts, Hair Salon for Men and Mary Cates) over the last couple of years since moving to Ellisville, however do to stylists turnover, not a good cut or increasing the prices to an unreasonable amount, I tried Alicia and SOOOO glad we did. If you are a male and looking for a great stylist, I would HIGHLY recommend her.
Dimitrios T.
I followed Alicia because I have never gotten a hair cut that received more complements than my very first one from Alicia. She wants you to LOVE your cut and style and she does a beautiful job every time! She listens, cares and has fun doing her job. She LOVES being a stylist and it shows. I am so thankful to have found such a talented stylist and she is a wonderful person as well. I just had my hair done and it looks FABULOUS! You leave looking good and feeling great!
Wendy C.
Alicia is a terrific stylist. Alicia has been cutting my hair for several years and I am always pleased with her work. Alicia is friendly and fun to talk with. I highly recommend giving her the opportunity to impress; she won't let you down.
Matthew M.
Alicia did an amazing job of listening to each of my girls and the new styles they wanted. She executed them PERFECTLY! They both are loving their new looks and I appreciate Alicia for taking such great care of all 3 of us! Highly recommend Alicia for ANY of your salon needs!❤️✂️❤️✂️❤️✂️
Wendy C.