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New client special: 10% off your initial appointment. 10% off smoothing services.

Referral Program: Refer a friend and receive a $25.00 credit.

I have been a licensed Hair Stylist for over 24 years. Throughout my career I worked in the top salon in the Chicago land area. I also worked behind the scenes of T.V shows at the NBC tower Chicago doing hair color makeovers.

As a Stylist I love creating beautiful styles but also building relationships with my clients. My goal is to give you your desired hair cut and color that is uniquely created for you to enhance your features and fit with your lifestyle and hair goals.

My most common requests and specialties are my various color techniques, smoothing services and natural curly hair. I have advanced training in the latest techniques in Highlighting, Balayage and Corrective Color. I am a certified Brazilian Blowout specialist for over 14 years. I have extensive training in precision hair cutting, razor cutting and many hair coloring classes from Redken, Matrix and Wella, Aloxxi, Joico, Schwarzkoph and Pravana. If you want baby lights a consultation is required first to give you the appropriate time needed. I have trained with the best in my industry, Nick Arrojo, Tabatha Coffey and Guy Tang just to name a few. I'm continuously educating myself as fashion changes. If you have any concerns or are a first time client the best way to contact me is by texting me. 


My family and I just recently moved to Roswell. In my spare time I volunteer at school events. I look forward to building my clientele in the beautiful Atlanta area. 

My Hair Salon is conveniently located at Salon Lofts 1195 Woodstock Road Suite 17 Roswell Georgia. Looking forward to meeting you.



Hair Salon, Hair Stylist, Hair Colorist, colorist, women’s cuts, men’s cuts, razor cuts, highlights, foilage, corrective colorist, corrective color, Brazilian Blowout, smoothing services, specials, referrals, all over color, new client special, Roswell Hair salon


  • Redken Chromatics Color
  • Brazilian Blowout
  • Moroccanoil
Testimonials Leave Testimonial
I recently moved to the Atlanta area, and it has been so difficult to find someone I like and trust with my hair. Thankfully I found Beth, and not only did she take care of me, she made my hair look better than I could have imagined! She is so sweet and fun, and was also very informative. I'm so happy I've found someone so wonderful to be my hairdresser!
Nikki H.
I have known Beth for about 11 years. I actually met her when my son’s school was running a raffle to support reading as fun. Beth graciously offered a gift certificate for a free cut and style. I happened to win and never let anyone touch my hair again! Over the decade my hair naturally saw different cuts and colors and Beth always did a beautiful job. My husband and sons went to her and I referred my friends to her. Over the years I’ve learned that Beth is a person who deeply cares about family, friends and family as well of course her career. She is an artist. Illinois’ Loss is Roswell Georgia’s gain. I miss her terribly.
Melissa R.
When I moved to Roswell, I was nervous to find someone to cut, style and color my hair. I booked with Beth and she did such a great job! During my initial consultation, she asked what I was looking to do with my hair. She made some great recommendations and came up with a plan for my next appointment. She was able to cut and style my naturally curly hair (that I wear straight) in a way that not only looked good the day I walked out of her salon, but looks just as good as it has grown out in between appointments. I highly recommend Beth - she is quick to respond, gives several options for appointment availability, cut and styled my hair to look great, and to top it off she is just so friendly!
Cory R.
Beth knows her stuff!! I’m so happy to have found her. Not only has she colored and cut my hair, she’s done my daughter’s hair too. She did a Brazilian blowout on my one daughter and it looked so amazing, I did one too.Thank you Beth for being so good at what you do!!
Christy F.
Beth Ashmore is great. She cut and styled my hair and did a great job. She just moved here from Chicago and I just moved to Roswell. I am so happy that we found her! Thank you Beth. And I love the online scheduling that Salon Loft offers. It makes it so easy.
Tricia G.
Beth is THE best! Beth did my hair for years and she always helped me make the best choices and indulged me when I wanted to try new things and helped me figure out what was best for my hair. Illinois’ loss is Georgia’s gain-ladies, you won’t be disappointed !✂️
Lisa M.
I recently moved to Roswell and met Beth at a networking event and so happy I did. She did a great job correcting a color issue I had and have been going to her to do my cut and color ever since. Beth does a great job working with you on color options and highlights. I was hesitant to go from blonde to brown but Beth was able to find me a happy medium which turned out better than i expected!! So professional and flexible to schedule appts especially on weeknights!
Joanna Q.