Dana Wexler

My name is Dana and I am the proud owner of DNW Luxe Hair studio located on the north end of Lincoln Square’s premier shopping alley. My passion for the industry is rooted with a background in theatre and nurtured by a passion for people sharing their story. I love working behind the scenes as a magic maker listening to a great personal tale. My guests are some of the most inspiring people I know.

An afternoon spent in my chair is never boring as we navigate through your needs. Your experience will begin in a solo suite filled with bright light, snacks, soft music, spa filled treatments, and possibly a neighbor to meet. My goal is to create an oasis away from the chaos of the city where conversation amongst friends takes center stage concerning anything and everything from travel to life events. My 15 years of experiences has provided me with the opportunity to train with some of the most talented teachers in the industry, with a passion for creating structured, long lasting haircuts enhanced with natural, lived-in color that requires little maintence. With my confidence I am able to provide an honest opinion, suggestions for change, and a little magic.