Contact Charlie

Salon Lofts - Jax Beach

Loft 18


For appts call or text 904-678-4058

Welcome to the loft of Charlie G.
With over 19 years experience in the professional industry specializing in advanced color techniques as well as precision cutting. 

Trained with Wella Top Artist Alexandra Matiz while working at Muze Salon in New York City. 

Wella Brand Educator.

NYC Fashion Week stylist for Peter Som. 

Keratin Complex Certified. 

Hotheads Extensions Certified.

World of Aqua Hair Extensions Certified.


“Hair Is the only outfit you wear every day”.



  • Wella Color
  • Sebastian
  • Amika
Testimonials Leave Testimonial
If you're looking for someone who has flare with style and color Cherish is your girl. She will always make sure you leave smiling whether it be a hair cut or a major overhaul. I always ask for something drastic and she never disappoints! She is definitely a magician with any style of hair coloring!
Keri L.
Cherish is absolutely amazing at what she does! If you have a vision she will create it. I’ve been going to Cherish for over 10 years and she never disappoints. Her amazing personality makes you feel comfortable and welcomed. She is amazing!!
Jennifer A.
If you're looking for someone who is trendy, kind, and has expertise in color Cherish is your perfect fit! She is great at delivering exactly what you ask for. I have also given her creative freedom on many occasions and each time I think I can't love my hair more I do! I always leave feeling beautiful and receive so many compliments. -Fawn
Fawn G.
Cherish is the absolute best. She has been doing my hair for over 11 years. Color, extensions, cuts, she is the best at everything. She has a great personality and a true passion for what she does. You will never leave unhappy!
Brenda O.
I can’t speak highly enough about Charlie G! Charlie is the definition of absolute perfection, a true master of color, cutting, and much more! She will always give her best advice on what you may want or need. This is now my go to salon, you will not be disappointed. I strongly suggest you book your appointment, I have been getting compliments daily since she transformed my hair!
Haley M.